MARKETING RESEARCH

Academy of Marketing Studies Journal is a global, peer-reviewed, open-access publication that systematically documents significant developments and research activities taking place around the world in the field of marketing and publishes original research addressing important market research challenges. FUTURE DIRECTIONS FOR MARKET RESEARCH The editors welcome a wide range of scholarly papers from many disciplinary perspectives and notably support original, forward-thinking, or ground-breaking research. Our calculations demonstrate that the impact of past visits differs from the most recent visit, and that the likelihood of a visit and a purchase can change depending on the history of the channels used. We go over a number of managerial ramifications of the model, such as using its predictions to help choose clients for marketing initiatives and using it to assess a policy change involving the concealment of channel information.

NEWEST MARKET TRENDS AND NEWS

The results indicate that terms like accurate, caring, competent, complete, compelling, ethical, honest, impressive, promising, reliable, and warranted are used to characterise advertising credibility. The results also reveal a positive relationship between advertising credibility and brand credibility, brand image, corporate credibility, and corporate image, which is at the forefront of the marketing industry with a focus on bringing timely ideas to market.

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